About the Elf
So the big questions always is……What the heck is up with the Elf logo? It is actually quite a simple explanation. After many years working for large companies helping companies with their online marketing, I realized one thing…..The companies I was working for either were making the processes too difficult or too expensive. When I would ask why we charged X for a product when I knew it should only cost Y, I was told that there were sooo many salaries that had to get paid, me, district manager, general manager, regional manager, etc we had to make X – Y as profit. Well I realized something at that moment. I can do all those jobs, offer a great product that was simple for businesses and save the businesses a bunch of money. This realization came at Christmas time and I have children so we were doing the “dreaded” Elf on the Shelf at home so I started to think Elf. But that wasn’t quite enough to convince me to use him as a logo/mascot, until I remember the fairy tale of the Elves and the Shoemaker.
Do you remember? The basics are. There was an old shoemaker who was in need of money for rent and bills. He decides to do a good deed for a lady in need by giving her his last pair of shoes. Then that night elves come in and make a new pair for him. And this goes on and on each night until the shoemaker and his wife no longer have any money issues. Well, businesses are my shoemakers. And while the process of building and delivering a great online experience and presence does not happen overnight, I help customers who quite frankly don’t have enough time in the day to optimize their online presence. My clients realize that there are more opportunities for them on the Internet that they could be missing out on so what I do is work as part of their team to bring those leads to them.
your humble ELF,